Isaac Lutwama: Big Interview With New Uganda Rugby Union CEO

Uganda Rugby Union confirmed Isaac Lutwama Nsubuga as the new CEO, replacing Ramsey Olinga who is currently the Chief Technical Officer.

A former player, Lutwama also served as the Vice President of KOBs, one of the leading Rugby clubs in the country.

The Uganda Rugby Union is hoping to use Lutwama’s experience to elevate the Sport.

Here is an interview with the new CEO:

SportsNation: Who is Isaac Lutwama?
Lutwama: I am a Husband and father, passionate about family and building the bonds of love friendship. A trained Economist with a Bachelor of Arts Degree in Economics from Makerere University. Very passionate about sports, and rugby, in particular, building the ability to work as part of a team, building relationships & camaraderie to win. Avid sports lover of course with rugby being number one, but I keenly follow football, cricket, basketball and many other sports.
Previously served as Vice Chairman of Kampala Old Boys (KOBs) Rugby Club and from being a hobby, rugby has helped me build teamwork skills, ability to multitask and it continues to give me the opportunity to mentor young players.

SportsNation: Big role being appointed new CEO, how excited are you?
Lutwama: I am excited to get stuck in and help continue the great journey that rugby has been on over the past couple of years. From the inroads we have made in getting Uganda Rugby noticed, I am excited to push this agenda with the support of the URU Board.

SportsNation: Last seen as former Vice chairperson at KOBs, what have you been up to during this spell?
Lutwama: I stayed on as a fan of my club and helped mobilize and support where I can. In that same period I also had the opportunity to work with a special group of individuals selected by URU as a Local Organizing Committee that helped deliver all URU international tournaments and we helped deliver the successful Rugby Africa Cup during lockdown in 2021, the 2022 Rugby Africa 7s and the Rugby Africa Women’s Cup Group B all hosted in Uganda.

Isaac Lutwama (left)

SportsNation: What do you bring on board as the new CEO?
Lutwama: From my over 10 years of experience in the FMCG sector, I have had the opportunity to lead & work on great brand projects that have transformed some of East Africa’s most re-known brands at Unilever and also did well over the last 18 months working in a startup company spearheading the delivery of quality goods and service to the mass market in Uganda. I hope to tap into the commercial experience I have picked up to first help solidify the strategy of the URU HQ, build a capable team to run & guide the progress of Ugandan Rugby, and deliver on the overall strategy along with URU board

SportsNation: Having played the game, and been in management before, does that come as an added advantage?
Lutwama: I hope that it gives me some insight into how to grow the sport and bearing in mind our greatest stakeholders, the players and then the fans. I hope that my time in club management will allow me to rally support from players & clubs to strengthen the sport of rugby and provide players great experience for both players and fans.

SportsNation: What are your key focus areas during your reign?
Lutwama: My plan is based around 6 major points but all of these will come in play at different stages both short and long-term. But I want to use my first 100 days for Learning, Assimilating & Planning based on URU ways of working then get down to the below;
*Professionalize the Management Team (HQ)
*Leverage URU Brand – Grow Revenues
*Players Welfare & Union
*Leverage Relationships with GOU, Sports Governance Bodies & Corporate Partners
*A New Home for Uganda Rugby
*Continue to Grow the Game in Uganda.

SportsNation: You come at a time when Rugby in Uganda is on a big rise, especially the Sevens version, how do you hope to sustain this?
Lutwama: First, of all, I want to commend and congratulate the Board on how far they have progressed the sport and thank the players, coaches, fans and all who support the sport on helping get us here. The key to sustaining this I think is to build strong programs similar, to what Sevens has built with the right people being empowered to focus on their roles with all of us pushing to support them from players, coaches, medics, refereeing, volunteers and many other roles. We also have to continue to strengthen our grassroots programs to build capacity and numbers to pull in more people into the sport. Of course not forgetting raising revenue through partnerships with GOU, WR, our corporate partners and also through our competitions.

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