Uganda Breweries Limited under their beer brand Tusker-Lite have unveiled a Sh800m sponsorship package for the Rwenzori Marathon.
The first of its kind much anticipated Marathon is due Saturday, September 3 2022 in Kasese.
Tusker-Lite’s kitty was revealed on Thursday during a press conference at The Square, the first activation since first launch in Kasese at Margarita Hotel in June.
A couple of other partners – UNDP, Rwenzori mineral water and Rocket Health have joined aboard.
The organisers hold firm belief that the Marathon will go a long way in transforming the lives of the locals.
“At Uganda Breweries, we are not about selling beers and giving good vibes, but we also focus on improving lives of the people,” said Emmy Hashakimana, UBL marketing and innovations director.
“And many of you know what the Tusker-Lite Rwenzori Marathon can actually do for the people of the Kasese community.
“This is not just a one-year thing, we are targeting more than five years, and it can actually change that area. We are very much sure that this will transform the economy in Kasese and Uganda at large.
“As Tusker-Lite, we are really about lighting the way, creating new experiences. We have had Kampala Night marathons and this year we bring you another new experience which is the Tusker-Lite Rwenzori Marathon which is at the foot of the Rwenzori, so if you think about Tourism and also think about Sports, I think there is no better interception. It just can’t get better than that.”
The kits have been put on market and will be going for Sh50000.
Amos Wekesa of Equator Hikes, the brain behind the Marathon initiative, said that the Marathon will go a long way in promoting Tourism in the area of Kasese and believes that the region has potential to grow with such activations.
“I climbed the Rwenzori Mountains recently and the beauty is indescribable,” Wekesa said.
“It is out of this world.
“The marathon will help draw world attention to this resource and increase the tourism numbers.”
The Marathon will consist of a 42km, 21km, and 5km fun run.
A Sh42m in prize money will be shared amongst the winners – Sh5m, 4m, 3m, 2m and Shs1m await to top five winners in the 42km for both men and women.
The top three male and female athletes in the 21km half marathon will get Shs3m, 2m and 1m respectively.