Nile Special Boosts Rugby League With Sh2.6bn Ahead Of Kickoff

Saturday, January 8
•Rams Vs Mongers – Makerere (1pm)
•Heathens Vs Buffaloes – Kyadondo (3pm)
•Pirates Vs Hippos – Kings Park (3pm)
•KOBs Vs Impis – Legends (1pm)
•Warriors Vs Rhinos – Legends (3pm)

Nile Special has injected Sh2.6bn into the Uganda Rugby Premier League for the next three years.

This was announced during the Press conference at Kyadondo Rugby Club on Thursday.

According to the URU president, the sponsorship package will be in incremental percentages over the three-year duration starting with UGX671M this season to, UGX805M and UGX1.13BN for the next two seasons respectively.

“We are very grateful for the trust that Nile Special has extended to the Union. It is a demonstration of the brand’s belief in the unions short and long term strategic plans to which we pledge to adhere,” said Kayangwe.

Players pose with the league trophy. Bata Images

Betway KOBs ended their four-year wait as they managed to overcome resilient Black Pirates to clinch last season’s title unbeaten on last day of the season.

The sponsorship package will cover four main aspects; administration which includes the general running of the league, incentivization of the clubs including trophies/medals and prize money, and marketing of the game that will cover branding, activations and media that’s publicity.

Nile Special’s John Paul Ssemakula referred to the switch in rugby partner brands as a mere re-alignment of strategies not a fundamental change.

“Both brands belong to the Nile Special family so there are bound to be some internal alignments as long as they lead to a greater good. And in this case the greater good is the continued unwavering commitment to grow the game of rugby in Uganda,” said Ssemakula.

Mr. Ssemakula also launched the new rugby campaign; A League Unmatched. This is in line with Nile Special’s recently launched Unmatched in Gold campaign that speaks to the brands 21 gold medals it has earned over the years in recognition of its quality at the international annual Monde Selection awards in Belgium.

“This season we want everything to step up a notch or two, to levels unmatched. We are brewing a number of fans engagements both on-field and on social media all meant to give the game an unmatched glitz going forward,” he promised.



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