Uganda’s number one Sports and Entertainment TV channel, Sanyuka TV, has confirmed acquiring broadcasting rights for the ongoing 2020 Tokyo Olympics.
The development means that Sanyuka TV will be airing the free to air Olympics content in Uganda live from Tokyo.
This, was confirmed by Next Media Chief of Strategy Joe Kigozi on Thursday during NBS Morning Breeze show.
The achievement is a big milestone for the station that successfully aired the 2020 Euros.
Sanyuka TV, part of Next Media Services, is also the official sponsor of the StarTimes Uganda Premier League.
“As Next media, we are committed to changing lives of Ugandans in different arenas,” Joe Kigozi started in a detailed interview.
“When it comes to Sports, there is a huge population of youths out there who want to be entertained.”
“One of our biggest project is to promote local Sports through broadcasting and we have done many events both local and international.”
Kigozi confirmed: “We have managed to secure rights for free to air Olympics as the official broadcaster.”
“Its a milestone for any standard in the World. The Olympics are the biggest sporting events in the world thanks to the culture, the diversity, talent and so on.”
Kigozi said that the Sanyuka team is ready and will also be able to provide 30 minutes highlights at the end of the day.
“Acquiring the Olympics, we believe, will erase all the stress and gloom from many faces of Ugandans who have been hard done by the Lockdown due to Covid19.”
Ugandans will have a chance to watch football, basketball, swimming, track and field events etc at the ongoing games.
Sanyuka, on Startimes channel 222, has confirmed airing the events where Ugandans will be competing in including the 10,000m final this Friday where the country’s biggest medal hope lie.
“You will see the entire drama as it unfolds but most important of all is that we want to follow the Ugandan contingent in all their disciplines.”
Kigozi also commented that the games on Sanyuka provides a big platform for the sponsors because “we are going to have many eyeballs watching due to the passion and premium element the games come with.”
The ongoing international multi-sport event that officially started on July 23, will go on until 8 August 2021 in Tokyo, Japan.
“This is the first time the Olympics are being held without fans, and its very important to bring this spectacle at the comfort of Ugandans.”
With 25 athletes, Uganda took their biggest contingent to Olympics since 1972 in Munich.