Football governing body in Uganda, the Federation of Uganda Football Association (FUFA) has entered into working partnership with Uganda Tourism board.
The two bodies, signed a one year Memorandum of Understanding worth Sh200M for one year, in a press briefing held at FUFA house on Thursday morning in Mengo.
UTB targets Uganda Cranes and the now crowd pulling FUFA drum to to help in encouraging and promoting domestic tourism within Uganda.
“This has not been a one day event, there has been discussions with FUFA to bring this marriage to success,” started UTB CEO Lilly Ajarova. “UTB recently launched it’s strategic plan for 2019/20 and the key focus is sustatability within the tourism sector. We hope this partnership increase the value of tourism in Uganda.”
The Uganda Tourism Board (UTB) is the official Government destination market organization with the responsibility to promote and market Uganda as the preferred tourism destination in Africa.
UTB does not run private tours, but represents the tourism industry players and promotes all for the public benefit.
FUFA vice President Justus Mugisha briefly noted:
“We are very excited about this partnership and it shows that the brand of football is going up. To UTB, you have made a right decision.
“Football is the best avenue that make people move across the country. It brings about patriotism.”
On Sunday, a thousands of multitudes flocked Pece Stadium in Gulu to watch FUFA Drum game between hosts Acholi and West Nile.
It should be noted that the Uganda Cranes will start their AFCON campaign this Saturday against DR Congo in Egypt.